Emergency things for pet owners

Adding to our eclectic variety, we have flea spray or powder for dogs and cats. Plus essential stain and odour remover for those little accidents. We stock a range of pet food from working dog to garden hedgehog. Himalayan salt horse licks to be back in stock October 2019. Reflective leads, lights, toys and jackets to enjoy time together from dawn to dusk.

Local Artist 2019 Black Hill Card

We are thrilled local creative Crispin Thornton Jones has painted another original view of the glorious Black Hill/Cats Back, capturing a local character, our wonderful landscape, treasured flora + forna and the stand off relationship between stubborn ewe and masterful dog. The original is available not yet on his website so contact Crispin direct for the most wonderful one of a kind gift.


Top 100 #IAA19

We are thrilled to be listed in the TOP 100 independent retailers in the UK & Ireland, we are now waiting to see if we may have been listed in any of the 12 categories.


Pssst we are investing in a new till system - Wish it worked Four months on!

*** Update so many issues including technical ones, never experienced by our supplier before. Many, many apologies wonderful customers *** Psssssssst “ We are investing in a till ” Overnight Tuesday 11th June 2019 We are getting with the times to benefit from cloud based technology (New to us they have been around a few years) Please be patient with us whilst we get to grips with a whole new system, everything has changed. The benefits are we should be able to automate some of our administration to save us time With our new found time (in a few months) we can develop our exciting ideas to improve the business Current system - Card Account Customers Thank you for being one of our fab card account holders in the early days you enabled us to trade putting £100 on a card up front spending over your next few visits and then topping up again. If you currently have a credit balance, can we encourage you to treat yourself today as we close all the card accounts and change to a Customer account (Personal and or Business) If you currently have a card account on a negative balance, please can you credit the account to £0 New System - Customer Account Anyone can set up a Customer Account with a maximum of £1000 and a minimum £20 deposit When we do this we will take contact details and confirm we are GDPR compliant. Thank you in advance for your patience

Summer Sundays 10am - 2pm

Whoop we are back to Summer Sundays, open from 10am - 2pm. So get into the garden, do a few jobs and pop to the shop later............. maybe for a chilled bottle or two to enjoy in the sunshine. Apologies this photo will not go upright!

Farming to save the planet

We are thrilled Dave Stanley will be joining us for an evening to share his experiences on Monday 25th March at 7pm in Longtown Village Hall. For the past 15 years Dave has run his own environmental consultancy and is now a director of the Institute of Environmental Management and Assessment (IEMA). Over this period, starting from scratch, he has built up a pedigree beef suckler herd of Lincoln Reds. From conception, this was managed on a ‘zero energy input’ basis that had to be totally grass-fed. The beef was marketed locally via a box scheme. In 2012 he was operating profitably with almost 50 head of cattle over 32ha (80 acres). He won the Lincolnshire Environmental Award for Farming, and Best Native Breed Four Ribs of Beef at the Smithfield Show. Since then he has sold up and moved to Worcestershire with a third of the herd, to be closer to family. Dave is passionate about promoting the importance of understanding, and operating within natural cycles – in particular the carbon cycle. He is convinced that livestock and grassland have a vital role to play in both mitigating climate change, and enhancing/reinstating ecosystems, through their interaction with our soils.

River Voices of the Wye

On Monday 25th February, join us for tea and cake at 6.30pm in Longtown Village Hall. As we meander down the Wye at 7pm with Marsha OMahony author of River Voices Extraordinary Stories from the Wye. Everyone welcome, copies will be available for signing. Our Fab Feb #BookoftheMonth

Refil Thursday

Every Thursday 3.00pm - 6.30pm, we are offering a refil service, starting with Bio D company and Faith in Nature. If you want to reduce your plastic usage, this is one way, of you could come just to save money. New start time of 3pm, we listened !

Look who came to congratulate us

To top off our very exciting news, our MP Jesse Norman popped over to congratulate us

Runner up Best Small Shop 2018

Tuesday was such a special day for us, on the Terrace at the House of Commons we were awarded Runners up in the Best Small shop 2018 and as you can imagine we are thrilled. This award is fantastic and great recognition of our fantastic colleagues, wonderfully local and unique suppliers and you totally tip top customers, without who none of this would be possible, THANK YOU (Christine Hope and Ruth George MP)

Christmas Order Form 18

We are thrilled to be launching our 2018 Christmas order form on the 14th November. Grab a cup of tea and celebrate the wonderful local producers of food and drink, within 30 miles of our front door. Just a couple further a field have snuck in because they taste sensational. Return your form by Sunday 9th of December and decide when to collect it 23rd/ 24th December.

Taste Foraged finds with the lovely Liz

Saturday 17th November Oh my goodness have you seen how many jars of deliciousness Liz produces? Come and talk, learn and try these jars of happiness to your taste buds and if you have a #TruffleHerefordshireCard bag yourself a bargain throughout November.

September Book of the Month

We just love books and Adele Nozedar, Foraging with Kids is our Book of the Month. Get to inspire you and your tribe to get outdoors and find tasty delicious edible food.

Top 100 - three years in a row

We are thrilled to be a top 100 independent retailer for a third year running in the UK and Ireland. The Independent Achievers Academy said - This is a fantastic achievement, and you should be proud - the Top 100 is an exclusive list of independent local shops who are consistently delivering a great experience for their shoppers across the 12 key disciplines of the #IAA18


Longtown Show Schedules

Come and get your FREE Longtown Show schedule Write the date in your diary Saturday 18th August. It will be a totally tip top day and well worth a visit. Gates open from 8am with the official opening at 12.30pm Adults £5 Children 5-15 £1 bring you dancing shoes too for the After Show Dance 8.30pm to 1am (£5 entry 18+ unless permission granted to 16+ on the day) Get cash out to spend at the show from our Post Office FREE of charge 9am - 11am

Celebration 24th May

Please come and join us for a few hours of celebration, Thursday 24th May, 3pm -7pm Chat * Food * Drink RSVP if you can to christine@hopesoflongtown.co.uk Come straight from school, pop in on your way home, enjoy tea out, pray for fine weather. Everyone Welcome

Summer Sunday & Bank Holiday Monday

Whoop we are now on Summer Sunday opening times 10am - 2pm and just so you know open Bank Holiday Mondays 10am - 2pm

Black Mountain Botanicals Gin Tasting 12th May

Join us on the 12th May from 10am onwards to taste the delights of gin from Black Mountain Botanicals

Snow times

WE ARE OPEN, very few deliveries are getting through but we are well stocked with all our normal goodies. There is no post today, however if you are having an office day, the Post Office is open. We will however close early at 4pm today Friday 2nd March. normal hours Saturday 7.30am - 4pm and Sunday 10am - 12 noon Thanks Hatterall Herbs for the photo

How do you choose,which products to sell?

When speaking to Ewyas Harold U3A , we got asked this question again and our answer, firstly we stocked what we liked so we would eat it all up if the business was to fail! 16 years later and it is based on what sells, customer requests and products we think will make a difference; either to the community or environment. Take a look at Made in Nature Ingredient policy and work out why we stock it and it is British made


Christine & Colin have a baby boy

Finn joined Christine, Colin and Nola for cuddles a bit earlier than expected on Friday 8th December, everyone is well.

Secret Ingredient

So we have three ranges of local chutneys but if you make your own delicious chutney we make just have the secret ingredient you are looking for and cannot find on other shelves - Chinese Five Spice

Top 100 again

We are thrilled that the Independent Achievers Academy, after an independent inspection over 12 areas have included us in their Top 100 independent retailers again in 2017.


Eco Award winning Swan Brewery

We are excited Swan Brewery with award winning Green credentials are joining us on Saturday 25th so you can rub and sniff hops and introduce you to their exceptional beer Call in anytime to purchase their exceptional bottles

Book signing for The Little book of Herefordshire

Join us 3pm Saturday 4th February, when local author David Vaughan will be here to answer your questions and sign his relauched book. David has written many books so if you bought the first edition and enjoyed it, buy a copy for a friend or oick up one of his other titles.

15th Birthday Celebrations

Come an join us celebrating our 15th Birthday 10am - 12noon Stoke a donkey, Christmas Card Making and a special visitor 12noon - 2pm Spiced by Rayeesa and Black Mountain roast to tempt and delight 2pm - 4pm Bring your instrument or voice and join the Community Orchestra with Mince pies and mulled cider

Eat Local, Shop Local and Enjoy Local #ShopLocal30

So excited our Christmas order forms are ready for collection, choose from so much lovely local produce from within 30 miles of our doorstep. we are truly blessed with such variety and choice. So this Christmas Eat Local, Shop Local and Enjoy Local #ShopLocal30

Success again

We were excited to be listed in the top 100 retailers fro 2016 but shortlisted in the Digital Engagement category. We are thrilled.

Black Mountain Roast

Come and join us from 10am - 1pm on Saturday the 22nd October enjoying coffee from Black Mountain Roast. The Marvellous Mungo will be here to answer any questions. So go on treat yourself and we look forward to seeing you.

Open bank holiday Mondays

Yes we are open 10am - 2pm, come and see what we have or come get those essential items, either way we would be delighted to help you. You can ever knit at the same time!

Easter opening

Happy Easter Good Friday 7.30am - 5.30pm Saturday 7.30am - 4pm Easter Sunday 10am - 12 noon Easter Monday 10am - 2pm

Christine & Colin have a baby girl

We are delighted to announce Christine & Colin have had a baby girl, Nola Marion Morel born Saturday 25th July

Join Our Team

We are looking for two new Sales Assistants to help our expanding business grow and develop, could this be you? Interested? Please get in touch for further details to apply send a covering letter with CV to Christine by post or email Christine@hopesoflongtown.co.uk if you would like an informal chat please do not hesitate to get in touch. Closing date 12 noon Monday 8th June Interviews 9th/10th June

Real Bread Bake off

The categories for entry are: Junior Baker (Under 16s) ~ Best White Loaf ~ Best Savoury Loaf ~ Best Sweet Loaf ~ Best Gluten Free Loaf Loaves must be delivered into the Hopes of Longtown store by 4pm Saturday 9th May and will be on display until lunchtime Sunday 10th. Overseen by Herefordshire artisan food champion Phillipa Jinman of The Temple Bar Inn at Ewyas Harold

Are you better than Mia?

To celebrate Real Bread week (9th - 15th May) we will be holding our annual Bread Making competition Winners will each take home a copy of Brilliant Bread by Great British Bake-off finalist James Morton. One overall winner will also get the chance to choose an original baking picture by local artist Kate Raggett (www.kateraggett.com) Picture shows 2014 Junior Baker winner and 2014 Overall Champion

Fab local suppliers - within 30 miles

We love being part of a local economy making a differnce to our community, but sometimes we forget to share this with you!!! So here is our board displaying our fab local suppliers and if you think you could supply us, produce fab products within 30 miles of the store you could be a fab local supplier too!

Stocking Essentials

It may be a little chilly for a few more weeks yet, so may we suggest these few essentials! (We do have red wine and chocolates)

WD-40 Top Tip

Our top tip is that WD-40 (short for War Department 40 experiments), is fantastic at removing tar off our tiles. We thought some of you too, may have suffered a similar fate after recent road surfacing, so our top tip is a squirt of WD-40 and wipe away. (We have them in stock too)

We Will Remember

Mr Graham Langer on his way to Longtown Primary School in military dress for World War I